Global Development

Director: Alex Miram
E-mail: amiram@nd.edu

Mission

To create social awareness and promote development in impoverished communities around the world through projects that deliver innovative business solutions to communities’ most fundamental problems.

For a calendar of Global Development events, please click here.

 

Spring 2013 - GD Focus Projects:

  1. Product Launch Marketing Campaign
  2. Search Engine Optimization
  3. Microfinance Analysis and Application

 

 

Product Launch Marketing Campaign

 

rclc

Meeting Time: Tuesdays at 6:30 pm, Debartolo 246

Project Leader: Ming Archbold iarchbol@nd.edu

Project Description: This an exciting hands-on project for all majors. This semester, SIBC students will finish publishing a children's book for the Robison Community Learning Center.  Working closely with the RCLC, students will also design a powerful marketing platform to enhance the book's profitability.  This project is ideal for the creative individual who is looking to make a difference and see concrete financial feedback.

 

Search Engine Optimization

largenewgooglelogofinalflat_apepy_logo_thumbnail_Meeting Time: Tuesdays at 7 pm, Debartolo 246

Project Leaders: Ryan Majsak rmajsak@nd.edu, Anne Marie McGuire amcguir4@nd.edu

Project Description:  This is a great opportunity for those interested in pursuing marketing while learning the technical skills associated with Google AdWords advertising interface.  The PEPY Ride project provides students with the opportunity to create and publish advertisements in a hands on project while receiving immediate quality control feedback through Google Analytics.  Students have been given virtually complete freedom in managing hte Google AdWords account of the PEPY Ride marketing campaign.  Students will collaborate closely with PEPY Ride, a non-profit "voluntourism" organization spearheaded by a Notre Dame alumna.  Additionally, the project may include a visit to Google offices.  

 

Microfinance Analysis and Application

 

 

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Meeting Time: Tuesdays at 7:30 pm, Debartolo 246

Project Leader: Michelle Kilgallon mkilgall@nd.edu

 

Project Description: This project will involve consulting opportunities for Milaap, a microfinance institution based in India which is looking to expand into the American marketplace.  It is a great opportunity for those interested in the world of microfinance, which merges business and philanthropy at its core.  The project is focused on an analysis of the American marketplace, identification of market focuses, and design and implementation of a marketing plan for Milaap.  Students will collaborate closely with Milaap, which organizes micro-loans to Indian borrowers and ensures repayment to lenders.

 

Meeting Time