Marketing
Zoe Griffith
Director
Mission Statement
To develop effective partnerships with companies and organizations to provide creative and feasible solutions to market challenges. The Marketing Division strives to include SIBC members from all majors and backgrounds and utilize their combination of unique strengths to perform effective research and suggest innovative proposals.
Wednesdays 6:00
Mendoza 134
​The Orlando Magic is an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association as a member of the Southeast Division of the Eastern Conference. It has strong brand followings in many countries, particularly in Brazil, Germany, Puerto Rico, and the United Kingdom.
Project Leaders:
Wednesdays 7:00
Mendoza 134
Ogilvy is a globally renowned advertising agency, celebrated for its innovative campaigns and strategic approach to marketing. With offices spanning the globe, Ogilvy's diverse team of creatives and strategists consistently deliver impactful campaigns that resonate with audiences and drive results for clients across various industries. This semester, the Ogilvy team will be working with SC Johnson.
Project Leaders:
Wednesdays 7:30
Mendoza 134
NielsenIQ is a global marketing research firm and a leader in research, ratings, and data for all types of media. NIQ seeks to discover insights within consumer buying behavior to provide clients with creative solutions. This semester, the NielsenIG team will be working on a strategic plan to help Suave successfully defend and improve market position in the US.
Project Leaders:
Wednesdays 6:30
Mendoza 158
Target is an American retail company that has been helping shoppers "Expect More. Pay Less" since 1902. Its mission is to, "all families discover the joy of everyday life". This semester, the Target team will be working with the Housewares business to address changing digital trends.
Project Leaders:
Wednesdays 7:00
Mendoza 158
Procter & Gamble (P&G) is a multinational consumer goods corporation known for its vast portfolio of household, health, and personal care products. With a history dating back to the 19th century, P&G has established itself as a leader in the industry, continuously innovating to meet the evolving needs of consumers worldwide. This semester, the P&G team will be working on P&G' beauty.
Project Leaders:
Wednesdays 6:00
Mendoza 158
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As of 2022, the company had 35,711 stores in 80 countries. It is currently the world's largest coffeehouse chain and is ranked 120th on the Fortune 500.
Project Leaders:
Wednesdays 6:30
Mendoza 134
Eli Lilly is a global pharmaceutical company renowned for its research and development of innovative medicines and healthcare solutions. With a history dating back to 1876, Eli Lilly is dedicated to improving the lives of people by addressing various medical conditions, including diabetes, cancer, and neuroscience disorders. This semester, the Eli Lilly team will be working on addressing prescription abandonment for a breast cancer treatment.
Project Leaders:
